
Waterborne attends NAICC 2025 in beautiful Monterey, California!
The National Alliance of Independent Crop Consultants (NAICC) held their annual meeting from January 20th-24th in sunny Monterey, California. Waterborne Environmental’s Jennifer Trask and Shawn Meyer attended the event while briefly escaping the week’s frigid winter temperatures experienced by most of the US. The event was attended by professionals from across the globe and provided a great venue to catch up with old colleagues as well as make new friends within the industry. This meeting presented an opportunity to connect face to face on current work with clients and partners as well as lay the groundwork for future collaborations. During this annual meeting, Waterborne staff were able to touch base with other industry professionals on developing market focus areas for the upcoming year and beyond.
Opportunities for attendees ranged from educational sessions and workshops during the day to multiple days of Exhibit Hall excitement and a friendly game of poker in the evening with all the proceeds being donated to charity! Waterborne’s booth (#420) showcased the breadth of capabilities within the company from various field studies and air monitoring to pollinators and endangered species depicted in a rolling artistic canvas. Some attendees commented on the beauty displayed in the artwork across its entirety. While an award for winning most artistic backdrop or content is not a thing, verbal comments by passersby certainly elevated the reception of the content.




Here is what our attendees found most interesting:
Shawn: It was a great venue to momentarily escape the frigid Midwest temperatures and take advantage of some warmth and sunshine. My favorite part of the week was experiencing a less familiar industry to me and making so many new friends.. This different viewpoint gave me a much greater understanding of the many dynamics that will continue to drive the ag industry into the future. I look forward to continuing to foster these relationships this year and hopefully meet more people at next year’s event!
Jennifer: I look forward to this conference each year and this year was no exception. This was my first time in the Monterey Bay area and the landscape did not disappoint. Previous travels took me to different parts of California including the Sacramento area for a vegetative ditch study, in which Waterborne’s Marty Williams developed a simulation model specific to evaluating, designing, and implementing vegetated agricultural drainage ditches. I specifically flew into San Jose to experience the coastal drive and to see first-hand the agricultural fields known to the region. The windy path took me through the beautiful landscape and a chance to take a closer view at artichoke fields near Castroville, CA, otherwise known as the “Artichoke Center of the World” as signs proclaimed. Also, of interest, strawberry fields in the central coast were in great volume. The strawberries in the field glistened red under the warm sun. Shawn and I were able to taste these local treasures including seafood sustainably sourced from the area. This was a great start to the conference week. Not only was the food delicious, but the meeting venue and accessibility to resources during the conference was great.
I enjoyed connecting with friends, partners, and clients to share past stories and lessons from 2024 while brainstorming new ideas and gain insights into the upcoming year’s challenges and desired successes. Each year our booth location varies so it is exciting to connect with adjacent booth exhibitors and learn more about their expertise and potential collaborations. Finally, while I have been in the industry for over 20 years, I look forward to hearing EPA’s perspectives and updates from them and other regulatory agencies. Where necessary, we incorporate discussion points into our work and make our teams aware of pivotal changes

Waterborne attends NAICC 2025 in beautiful Monterey, California!
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